I grew up in Hamilton, New Zealand, a community bearing the curse of an inland city of an island nation. Growing up, the city council adopted the marketing slogan “Hamilton, where its happenning” though later on, having realised that this actually wasn’t the case Hamiltonians sought a new catch phrase.
Finally the powers that be settled on the equally uncomplimentary “Hamilton, it’s not what you expect” Which came to mean waking up after a night out having been savagely beaten, arrested or infected with an STD. Though not long after proud hamiltonians decided it was time to take matters into their own hands.
Whilst the early front runner “Hamilton..what are you looking at!?” found it’s inevitable demise, on the rugged waikato streets a new identity was born and a slogan to match, one fitting of a community yet to realise its dreams.
Hamiltron, city of the future.
Which is why I was thrilled to find “The Trons” Hamiltons latest rock sensation.
(Hamilton is the sister city of Wuxi, a city just an hours drive from Suzhou, China where I currently live and work)
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